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Preserving artisanal craftsmanship: How this brand is redefining sustainable home decor

January 18, 2025 | by kutub21

Preserving artisanal craftsmanship: How this brand is redefining sustainable home decor

The beauty of home interiors lies in its smallest details—soft furnishings that invite you to sink into its folds or textiles that narrate stories through their designs. Beyond their function, these elements have the power to evoke senses and moods while creating a space that feels deeply personal. Soft furnishings like cushions, linens and throws are elements that bring warmth and personality to any space. They soften the edges of a room inviting you to explore their textures and design. In this realm, Amber Stitch offers a thoughtful blend of heritage and sustainability, adding layers of depth to interiors with pieces that carry with them cultural richness and artisanal finesse.

Image may contain Home Decor Chair Furniture Cushion and Rug

Founded by Aditi Patwari, a NIFT graduate, Amber Stitch pays homage to the artisans who pour their skills and stories into each handcrafted piece. Using organic materials, each product is meticulously crafted by skilled artisans who have honed their techniques over generations. Their expertise is reflected in the intricate details and textures that distinguish every piece. The brand’s offerings span bespoke cushions, table linens, bed linens and wall art, showcasing motifs inspired by nature’s flora and fauna that fosters a deeper connection with the environment.

Luxury with a conscience

Image may contain Cup Furniture Table Tabletop Home Decor and Outdoors

Central to Amber Stitch’s ethos, the brand celebrates sustainability by using low-impact dyes and natural materials that ensures each product is eco-friendly without compromising on the design. “Our customers aren’t just buying products; they’re investing in sustainability and supporting artisanal craftsmanship. We want our pieces to live in homes for years, passed down, used, and loved”, notes Patwari.

Image may contain Cushion Home Decor Pillow Furniture Plant Bed and Bed Sheet

At the heart of Amber Stitch’s mission is the empowerment of local artisans. By collaborating with skilled craftspeople, the brand claims to preserve traditional techniques while ensuring fair wages. Amber Stitch’s use of custom blocks for hand printed textiles and handwoven fabrics further highlights its dedication to authenticity. The brand continues to pay tribute to India’s cultural heritage while appealing to modern tastes.

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